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Head of Marketing – SaaS

Up to £80,000 Basic Salary + Bonus + Benefits

Category: App Technology Business Digital Marketing SaaS
Location: London

Our client is one of the fastest-growing Travel Technology players, globally. With a unique SaaS offering that is now being used in multiple locations worldwide, they are growing significantly and are able to offer exceptional career development.

As Head of Marketing, you will be responsible for establishing & Implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand. The Head of Marketing will build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments. The ideal candidate will be self-motivated, resourceful, and have impeccable communication & leadership skills.

What should you be like?

  • Ability to work in a fast-paced company, ready to work on your own or as part of a team
  • Highly structured and organized
  • Ability to take feedback, learn quickly and adapt to new situations
  • A driver of new ideas and suggestions in order to move the company forward
  • Outgoing, social, ready to communicate with employees, customers, and partners across different countries and different organizational levels
  • A genuine interest in new technologies that bring innovation in hospitality

What should you have?

  • University degree in business, MBA preferred
  • Experience in a Marketing Management plan
  • Exceptional knowledge of Marketing strategies, concepts, and practices
  • Strong project management & performance measurements skills
  • Ability¬†to develop strong relationships and work with senior level executives
  • Exceptional written and verbal communication skills
  • Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
  • Solid business acumen, management, and problem-solving skills
  • Effective time management, organization, and leadership skills

Key Tasks / Responsibilities to include:

  • Develop a comprehensive and aligned strategic marketing plan
  • Implement a strategic plan with the assistance of project managers/stakeholders
  • Manage marketing budget for all staffing, resources and capital purchases
  • Evaluate new media technologies such as blogs, RSS, video, webcasts etc
  • Manage the creation of all marketing collateral and sales support tools
  • Be accountable for measuring and reporting on campaign results
  • Enhance Customer Relationship Management processes & Technologies
  • Perform market segmentation, targeting & positioning for each product line
  • Execute integrated online/offline, search engine marketing, advertising, public relation, trade shows, and other campaigns to generate demand & sales leads
  • Conduct research & evaluation of vendor solutions and manage relationships
  • Work directly with Sales and channel partners to support their efforts
  • Develop a strategic decision-making, prioritization, & governance process
  • Manage & motivate a team of highly skilled sales & marketing professionals
  • Identify areas for progress improvement, i.e. product/project management
  • Maintain knowledge of marketing trends, developments, and best practices
  • Educated to degree level or equivalent

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